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Wander through this collection and let your imagination take flight. There are no boundaries, no rules—just a seamless dance of inspiration and innovation.
01. Al Hilal FC
In partnership between AlHilal Club & AlWaleed Philanthropies. AlHilal Clube launched 8 women’s games to drive women’s advancement and make accessible new areas of opportunity for young women.
The partnership is established to empower women in sports in order to achieve the objectives of the Kingdom’s Vision 2030.
November 2022
Client: AlHilal FC x AlWaleed Philanthropies
Agency: The Bold Group
Art Director: Hicham AlHajj
Senior Graphic Designer: Nancy ElAzzi
Illustration: Tasneem Abdelhalim, Sara Gamal & Hicham Alhajj
Visualizer: Mostafa Abdelrahman
Motion Designer: Mostafa Mohsen
Copywriter: Ahmad Aldossari
02. ADI
The General Authority for Military Industries (GAMI) was established by a resolution of the Council of Ministers in August 2017, recognizing the significance of the military industries sector in the Kingdom and its role in national security. This authority serves as the official entity for the sector, tasked with regulation, development, and performance monitoring.
Art Direction: Hicham Alhajj
Graphic Designer: Tasneem Abdelhalim
3D Artist: Mostafa Abdelhrahman
Motion Designer: Mahmoud Fekry
August 2023
03. Min Hona
Mina Hona is the branding for Ad Diriyah’s information and wayfinding - Saudi Arabia.
The branding is inspired by the architecture in Ad Diriyah and the Saudi Arabian traditional patterns.
September 2023
Client: Ad Diriyah
Agency: The Bold Group
Art Director: Hicham AlHajj
Graphic Designer: Tasneem Abdelhalim
04. AP: Boundless Journey
Al Waleed Philanthropies’ mission is to create impact beyond borders, irrespective of gender, race or religion. With that in mind, we felt that the Metaverse, a decentralized place that is designed to reach a public beyond reach, was the perfect place to host a virtual exhibit that would reflect the power of art and culture as a tool of empowerment and integration.
January 2023
Client: Al Waleed Philanthropies
Agency: The Bold Group
Art Director: Hicham AlHajj
Graphic Designer: Tasneem Abdelhalim
05. Princess Nourah
A branding for Princess Nourah’s statue launch
event. From an artistic standpoint, our approach
revolved around crafting an emblem that would
encapsulate the essence of Princess Nourah
legacy.
We employed the exact hue from Princess
Nourah dress for the color palette, capturing the
essence of her legacy.
Art Direction: Hicham Alhajj
Senior Graphic Designer: Tasneem Abdelhalim
July 2023
06. Howdaj
Howdaj is a budding Saudi production company, established in 2023, comprising a team of inspired Saudi youth with extensive experience in the field of advertising and promotion. Our team stands out for its creativity and dedication to content development, striving to enhance Saudi identity and support local talents.
Art Direction: Hicham Alhajj
Senior Graphic Designer: Tasneem Abdelhalim
December 2023
07. AP:
Alwaleed Cultural Network
Connecting people around the world. The Alwaleed Cultural Network connects leading universities, museums and cultural institutions across three continents to change lives through culture.
The graphical elements are based on the Diriyah doors, that reflect the arabic hospitality. When the doors open, you will meet the People & Culture.
Febraury 2023
Client: Al Waleed Philanthropies
Agency: The Bold Group
Art Director: Hicham AlHajj
Graphic Designer: Tasneem Abdelhalim