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Syriatel
Syriatel is one of Syria’s leading telecom providers, with a legacy of connecting millions across the country. For its rebrand, the focus was on evolving the brand into a forward-looking, digital-first identity that highlights innovation and progress while honoring its established heritage. The refreshed system introduces a vibrant color architecture—green for Telecom, blue for 5G, purple for Payment, and orange for AI—positioning Syriatel not just as a network operator, but as a dynamic platform powering the nation’s digital future. The new identity reflects clarity, adaptability, and a renewed commitment to growth.
Agency: Feer McQueen
Head of Art: Hicham Alhajj
Senior Graphic Designer: Tasneem Abdelhalim
Gra
July 2025